Research Area · 01
We analyze the structural dynamics of digital markets through the lens of two-sided market mechanisms, network effects, data-driven feedback loops, and gatekeeping.
Digital markets cover areas such as search, e-commerce, app stores, social media, online advertising, and digital content distribution. The common feature of these markets is winner-take-all dynamics driven by network effects and data economies.
Our analyses include market definition, market power measurement, entry barriers, and dynamic competition. We develop alternative methodologies where conventional SSNIP tests fall short in digital markets.
How is market power measured in digital markets? How is the consumer welfare impact of free services evaluated? Under what conditions does gatekeepers' intervention in downstream markets become anti-competitive?
Collaboration
Contact EHPAGM for policy research, academic publications, data indices, and institutional collaborations.
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