— 01
Scope
Ecosystem marketing goes beyond traditional product-centric marketing, making the customer ecosystem itself an object of design. It analyzes the mechanisms of demand creation, usage behavior steering, and customer lock-in.
Research Area · 06
Ecosystem Marketing
We develop ecosystem marketing theory by integrating it with the practice of demand construction, customer ecosystems, and strategic dominance.
— 02
Approach
We position ecosystem marketing at the intersection of marketing, strategy, and competition policy. We evaluate it from both business strategy and regulatory policy perspectives.
— 03
Research Questions
Under what conditions does ecosystem marketing produce anti-competitive outcomes? Through which indicators is strategic dominance measured? How can ecosystem marketing capabilities be developed for Turkish businesses?
Collaboration
Working together on policy.
Contact EHPAGM for policy research, academic publications, data indices, and institutional collaborations.
Get in Touch →