— 01

Scope

Our analysis covers dependency on e-commerce platforms, food delivery applications, social media advertising, and B2B marketplaces. Revenue dependency, sales channel dependency, and customer access dependency are measured separately.

— 02

Approach

We treat SMEs' platform relationship not as that of passive users, but as that of stakeholders with asymmetric bargaining power. We conduct empirical analysis of commission structures, pricing policies, and unilateral changes.

— 03

Research Questions

What is the level of platform dependency among Turkish SMEs? What is the economic cost of unilateral platform changes? What policy instruments protect SMEs?

Collaboration

Working together on policy.

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